Coca cola market plan and market research essay

Marketing Plan Essay Sample Marketing plan A marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product.

Coca cola market plan and market research essay

Ready- to- drink teas and coffees Sports and energy drinks People lifestyles and taste are continuously evolving and Coca- Cola strives to offer a wide choice of beverages to meet those changing needs.

Additionally Coco-Cola has developed different flavours and sizes, thus making full use of the market to maximise sales.

That is, they promote to the customer to create a want for their products, which in turn creates a demand.

Professional Essay Writers

All these create significant awareness of your product. The use of competitions, such as check under the lid for an instant prize, encourages consumers to buy. Coca-Cola has developed an image for its product as convenient and eye catching with its bight red colour and uniquely designed bottle shape.

Coco- Cola promotions effectively attracts consumers to their products. The company operation is segmented in five main geographial areas: The company has been successful in marketing its products to various counties through its successful bottling process, which has vastly increased its market exposure.

This distribution strategy is effective, however there are some emerging markets requiring exploration. In supermarkets and convenient stores Coco-Cola products are readily identifiable making it a viable and preferred option to a large segment of the consumer base.

Greater emphasis on consumer information is needed especially as it relates to their changing needs and expectations. However, the company structure for information collection, analysis and use, requires review. The company should explore putting structures or a department in place to address this critical gap.

Coca Cola Company - Free Business Essay - Essay UK

This group is very diverse in terms of knowledge, and culture, strategies should be developed to ensure consistency of practices and products across borders. Systems for production of products appear very robust.

Coco-Cola brand image has a competitive advantage. The company has the financial capabilities to improve its marketing strategies, tap into new market and develop new products. This strategy allows Coca-Cola the opportunity to service a large geographic area.

When watching sports on television one can hardly miss Coca-Cola banners and painted logos. Coca-Cola has recognised the importance of keeping their product in the public domain.

An additional million is now being used for marketing. Consumers are now placing an increasing emphasis on healthier products. For instance, pulling out of the bidding on Gatorade, this subsequently became a profitable venture for PepsiCo.

Popular Topics

This indicates poor succession planning practices. However, the threat of a substitute is very real. Possible substitutes that put pressure on both PepsiCo and Coca-Cola include tea, coffee and juices.

The PEST analysis revealed that a market is emerging with increasing emphasis towards healthier products.

Coca cola market plan and market research essay

The Ansoff Matrix highlights four useful tools for exploring growth opportunities. The product developed is going to categorise as Coca-Cola new line of Health products, which focuses specifically on Health Drinks and Snack Bars. The company should continue making maximum use of this capability.International Marketing Strategy of Coca Cola Company - The essence and objectives of international marketing - Umut Çelik - Term Paper - Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media - Publish your bachelor's or master's thesis, dissertation, term paper or essay.

This report will demonstrate thoroughly how the coca cola company sustains competitive effects by its product after the analysis of market segmentation differentiation.

If Coca Cola did not carry out this type of Market Research, they would have most likely not have made as much revenue as they have done. Celebrity Endorsement. Hiring an iconic figure is a very effective way in implementing a product into the Market.

Marketing Plan Of Coca Cola Company Marketing Essay.

Coca cola market plan and market research essay

Print Reference this. Published: 23rd March, Marketing Research. The purpose of Coca Cola's marketing plan is to serve as a guide for the organization. Implementation Milestones.

Coca Cola® Research Paper and SWOT Analysis. 1. Background and History Coca-Cola’s history dates back to the late s when Atlanta Coca-Cola’s target market is as vast and varied as its product lines around the world. While the company does not have a specific target market, it does however, target specific markets.

Marketing Plan Essay Sample Marketing plan A marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product.

Marketing plan of RC cola - New York Essays